Small Luxury Hotels of the World

Small Luxury Hotels of the World

The brief:

Small Luxury Hotels of the World (SLH) is an unrivalled collection of 480+ hotels in 70+ countries. Each hotel offers its own unique experience, from city-centre sanctuaries to idyllic private islands. The new website needed to convey that quality of exclusive luxury. Each member hotel needed to be able to update and maintain their information. And the SLH brand needed to be beautifully portrayed...

The work:

We integrated inspirational imagery with fantastic functionality and navigation to present users with an experience that would get them excited about the choice of hotels instantly. The entire site is designed to immerse the user into the experience of booking a small luxury hotel of the world. Each member hotel can add up to 25 pages of rich content, room descriptions with imagery, location using co-ordinates and Google maps technology and virtual tours. The use of music and flash video are also now possible, adding to the user experience.

The results:

“SLH.com emerged as a site that has captured the essence of the brand – respectable, high-end and exclusive” Judging Panel, Travolution Awards 2008 As a result, reservations have increased by 45%, there has been a 56% growth in room nights and a 15% increase in Average Room Rate. The website won the award for Best Hotel Website at the Travolution Awards 2008 and was winner in the Travel category at the NMA Effectiveness Awards 2009.

www.slh.com

“SLH.com has managed to integrate inspirational imagery with fantastic functionality and navigation across all its hotels. There is an incredible common theme running through the site which clearly motivates but does not damage the user experience.”

Judges comments, Travolution Awards 2008
Small Luxury Hotels of the World