Europcar, the European leader in car rental, wanted an effective and engaging way to help customers with journey planning at rental points and to increase take-up of special offers from local Europcar partners.
Our expertise with Silverlight, multi-touch Microsoft Surface technologies and Windows 7 made us the perfect choice to deliver a bespoke application that gives customers a new, interactive way to plan their journeys.
We developed a multi-touch application for Windows 7 to run on Microsoft Surface tables at Europcar stations. Customers can use the system to:
The application also provides special services dedicated to Europcar’s customers, such as practical guides explaining how to use the car or van they’ve rented.
Europcar is the first travel company in Europe to offer its customers services using Microsoft Surface tables, and the first in the world to have its own multi-touch application for Windows 7 – planned and developed by Fortune Cookie. Thanks to this cutting-edge technology, Europcar has positioned itself as a pioneer in the next generation of technological experience.
The application won the 'Innovation in User Experience' award in the 2010 Econsultancy Innovation Awards.
View the Surface application in use
“This approach fits with Europcar’s determination to innovate and facilitate journey planning whilst making car rental a constantly more practical and pleasant experience for our customers.”