Effective campaign management Effective web campaigns are always tested. But until now, testing and monitoring campaigns have been too complex and too hard to fit into your normal marketing workflow. EPiServer CMO lets you easily create and test your web campaigns.
EPiServer CMO includes two new dashboards designed by marketers for marketers. And since they are inside the CMS, it is incredibly easy to create your testing and tracking plan at the same time that you create your campaigns. You receive a clear, intuitive and graphical dashboard that shows you, in real time, how your campaigns are performing.
You can set as many Key Performance Indicators (KPIs) as you like, generate detailed reports of statistics and test data and watch live visitor traffic. You can perform A/B testing of all landing pages quickly and easily to ensure the best possible conversion rates.
EPiServer CMO overview
E-mail marketing
E-mail communication is a key part of outbound marketing. You can create customised messages and reach your target audience quickly. With EPiServer Mail you can create your e-mails directly from your EPiServer CMS
With EPiServer Mail you can easily handle small, targeted e-mail campaigns or large e-mail circulations. You can send the e-mails to unlimited recipients, personalise circulations and schedule when the circulation is to be executed. This enables you to build powerful information or marketing campaigns.