Articles

Top 10 digital predictions for 2012

Justin Cooke
Our CEO Justin Cooke shares his top 10 digital predictions for 2012.

That was the year that was

Justin Cooke
Fortune Cookie CEO and Chair of BIMA, Justin Cooke, takes a look at the year of 2011 in digital.

The Drum column: Growing global

The Drum
Our CEO shares his views on the UK's digital sector and highlights the growth of Fortune Cookie over the last 12 months...

10 ways to write better digital copy

Claudia Gonella
Fortune Cookie Copywriter, Claudia Gonella, shares some of her tips for writing digital copy engage and inform your audience...

Keeping your brand in touch

Maggie Lonergan
Maggie Lonergan, Fortune Cookie's Client Development Director, explores the rapid emergence of mobile and what it means for brands wanting to create consumer engagement and do business in the digital space...

The importance of mobile in direct marketing

Justin Cooke
A recent study by Gartner found that smartphone sales will hit 468million by the end of the year. Can, this, coupled with a real shift in consumer attitudes and behaviour when it comes to mobile media consumption, provide greater opportunities for mobile direct marketing?

How to maintain a vice-like grip on your digital ROI

Matt Lindop
Fortune Cookie's Head of UX, Matt Lindop, helps you understand and interpret your metrics and how to use these insights to keep ahead of the game.