Measurement, evaluation and optimisation

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We’re obsessed with results. We let data lead our design and crunch numbers for lunch. In fact, at Fortune Cookie we get paid on results. So you can see why we make such a fuss about tracking the effectiveness of our work. Of course, the glory of winning awards and pioneering industry standards helps too.

We’ll grapple with the dirtiest of data, set up appropriate tracking tools and help you uncover insights to fuel business growth.

Our expertise

 

Analytics reporting and insight
We can health-check your data, provide an integrated view of separate data stores and build you a full KPI dashboard. We’ll also offer an unbiased view on every leading analytics platform on the market. And if you're thinking long term, we can provide ongoing insights and optimisation so you're always several steps ahead of the competition.

Search analytics
We’ll analyse your search traffic and identify the big wins. We’ll devise a strategy that takes into account both organic search and search engine marketing (SEM), and offer recommendations you can easily apply.

Multivariate and A/B testing
Our testing programmes are tailored to your business. And with our analytics acumen, we’ll be looking for opportunities each and every time we test.

User research and insight
We’re proud to lead the way in user-journey research. From formal research in our in-house lab to guerilla interviews, we’ll find the right technique to unearth invaluable customer insights.

Performance optimisation
We’ve applied our unique methodology to build some of the fastest, most effective digital platforms in the world. We’ll work across all touchpoints with the goal of optimising the whole customer journey.

To learn more about the smart ways we work with data, email George Smith or call +44 (0)20 7843 6613.

Stop by for tea, tinnies, sok or coffee.

United States

275 Madison Avenue
14th Floor
New York, NY 10016
USA

Tel: +1 212 880 3785

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Great Britain

The Lightwell

12-16 Laystall Street
Clerkenwell
London, EC1R 4PF

Tel: +44 (0)870 974 9791
Fax: +44 (0)870 736 5000

The Executive Centre

Towerpoint
44 North Road
Brighton
East Sussex
BN1 1YR

Tel: +44 (0) 8432 898 258

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Polska

Silesia Office Center

ul. Katowicka 47
41-500 Chorzów
Polska

Tel: +48 32 743 91 42

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Australia

Level 23, HWT Tower
40 City Road
Southbank
Melbourne
3006
Australia

Tel: +613 9674 7124

Level 6
69 Reservoir Street
Surry Hills
Sydney
NSW 2010

Tel: +612 8217 0703

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