comparethemarket.com

The brief:

Simply to make comparethemarket.com the number one comparison site and convert the huge interest generated by the Aleksandr Orlov ‘Meerkat’ campaign into sales. To achieve that goal we needed to make sure the site was search friendly to drive traffic, user journeys had to be simplified and optimised to drive conversion and the site had to be scalable to support new ideas and features to increase customer lifetime value.

The work:

The whole user experience was overhauled, focussing on optimising Get a Quote and Retrieve a Quote journeys.

The results:

Optimising the comparison experience, comparethemarket.com has seen conversion improve significantly on all of its core insurance journeys. Now, more than just comparing prices, comparethemarket.com is a destination portal for information and editorial content on related issues to improve site stickiness, increase customer lifetime value and offer differentiation in a crowded market.

www.comparethemarket.com