Trader Media Group

Trader Media Group

The brief:

Trader Media Group wanted to reach a new market – the commercial vehicle sector – with an online tool to help customers advertise and sell their vehicles. Fortune Cookie’s task was to help commercial vehicle traders move online by giving them a best-of-breed marketing tool that was fast and easy to use.

The work:

Fortune Cookie created a rich, online application – Trader Connect - using Microsoft Visual Studio 2010, Microsoft Expression Blend 4 and Microsoft Silverlight 4.

The results:

Ease of use – Trader Connect’s simple, useful features include easy drag-and-drop photo uploads and image editing

Fast roll-out – from specification to a full working prototype in just 3 weeks

Seamless integration – Visual Studio 2010 lets developers add new, rich features quickly and simplifies redevelopment for Windows Mobile

Trader Connect won the 'Automotive' category at the BIMA Awards 2010.

“For us, the most compelling element to this story is that we have used the latest Microsoft technologies to create a real-world business application from end to end.”

Tim Jones, Chief Information Officer, Trader Media Group
Trader Connect