The brief:
Despite being the No.1 vehicle hire company in Europe in terms of market share, Europcar were not the first vehicle hire brand that came to mind amongst the UK public. As one of our beloved clients, this simply had to change. Our brief was to make the 'free deliver' service Europcar offers famous across the land. Working closely with Ogilvy, we needed to amplify their ATL campaign and activate the Great British public by creating a memorable, interactive and fun digital campaign which drove reservations.
The critical success factors for the integrated campaign were to communicate the extra hour people would have in their day when they booked ‘freeDeliver’ as well as dramatically increase spontaneous brand awareness.