Blog entries posted during 2012


CMS, Branding

What all brands must do to win consumers’ digital hearts and minds

by: Maggie Lonergan on 05/01/2012

According to Gartner’s latest figures issued earlier this month, Smartphone sales reached 115m units worldwide and account for 26% of all mobile phone sales. It goes without saying that if your customers are adopting smartphones and spending...

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Top 10 digital predictions for 2012

by: Justin Cooke on 03/01/2012

2012 is shaping up to be quite a ride. We'll be using our mobiles to pay for our morning coffee, see the demise of apps and start getting 'phygital'. 2011 proved to be an eventful year for digital marketers with scandals, acquisitions and IPOs. Fr...


Search engine optimisation

Preparing your site for migration

by: Tim Aldiss on 20/01/2012

I'm often asked by clients and colleagues about the potential pitfalls around SEO when it comes to site migration. Here I share a few things to consider. Primary concern should be at least maintaining (and preferably improving) the commercial...


CMS, Search engine optimisation

Google Search Plus Your World (SPYW)

by: Tim Aldiss on 23/01/2012

Huge news broke on Tuesday 10th January when Google announced the roll out of it’s integration of social network Google+ into Google Search. This is the culmination of months of work, and a final decision to cement their belief in ‘social signals’...

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CMS

Views on the latest acquisition in the Web Content Management space

by: Chris Andrews on 03/02/2012

Monday 30 th January 2012 and Alterian have officially become part of SDL. This is personally very exciting for me, not least as I am an Alterian alumnus like my good friend and ex-colleague  SDL’s Ian Truscott , but more importantly, it raises th...

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Quality assurance

Fighting the Quality Assurance corner – Round 1

by: Ed MacDonald on 03/02/2012

In this two part blog post I will look at the process of selling Quality Assurance (QA) to the project stakeholders and in particular the client. In the second part I’ll sell the QA process, but for now we will begin by selling the QA Professional...


User experience

The terrifying spa experience, and why they forgot about user experience

by: Bridget Dalton on 16/01/2012

It’s nice to remember sometimes that this thing we do, called user experience, isn’t always about what we see on a screen. Architects and city planners get it, casinos are purely Machiavellian about it, and retailers worship it. Unfortunately the...


Design, Innovation

Let's get functional

by: Bridget Dalton on 10/01/2012

Ahhh, the homely QR Code. Becoming ever more prevalent, and yet ask your average Joe on the street what they are, or point one out and ask how they work, and you’re more likely to get a blank look than a Wikipedia style response. For those playing...


User experience, Ecommerce

Online Retail: The Things you just have to get right

by: Bridget Dalton on 17/02/2012

The question was recently posed to me: What are the mandatories; the absolute basics I need in place for my online store? What is the base platform I need to work from to make my online retail offering a success? With the Australian eCommerce mark...


Mobile, Innovation

Review of Mobile World Congress 2012

by: Sam Gibbs on 01/03/2012

Amidst the oranges, cerveza, sunshine and flag-waving protesters , Barcelona this week played host to Mobile World Congress ( #MWC12 ).  Upwards of 60,000 delegates from around the world met at Fira de Barcelona to discuss the latest trends and...


User experience, Design

What's making newspapers successful online?

by: Mark Tipper on 02/03/2012

A few nights ago I was out with a journalist friend for a wee drink and a general catch up and of course after we talked about house prices, sport and the joys of offspring we inevitably ended up talking about journalism and the state of newspaper...


User experience, Design

The most evil thing on the internet - the sliders of doom

by: Mark Tipper on 28/03/2012

The Internet has the power to dispense sublime good or evil to the world; we all know that. From connecting loved ones across great distances and giving suppressed nations a voice, to the unscrupulous phisher trying to scam your granny out of her...


South by Southwest by Kashif

by: Kashif Hasan on 28/03/2012

I didn’t know what to expect on my first trip to the legendary Music, Film and Interactive festival, South by South West in Austin, Texas, USA. Before I left London, everyone I met who knew about the event was emphatic, ‘it’s gonna to be, like,...

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South by Southwest by Manish

by: Manish Bardolia on 28/03/2012

What do artists, brands, technologists, filmmakers, and musicians all have in common? Two weeks of the best mashup our industries could want, I’m talking about none other than SXSW, hosted in Austin, TX. For a first timer, SXSW is completely...

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Technical

Microsoft jump on Open Source bandwagon

by: Mike Hook on 03/04/2012

A landmark decision was made last week by Microsoft’s ASP.NET web development team. They announced that three key technologies used to develop web applications, ASP.NET MVC, Web API and Razor would be made fully Open Source 1 . This is a big step...


Social media

Privacy and social sharing - can we have it both ways please?

by: Chris Andrews on 20/04/2012

Social networks leverage our time online and what they know about our interests to sell us as – our eyeballs and our attention – as their "product". For most of us, this is a fair trade for the services we receive in return. We’re seemingly happy ...


Technical

What defines a successful project?

by: Mark Rodseth on 20/04/2012

A colleague asked me over coffee, “What do you do?” I sipped my full fat cappuccino and reflected on the question. Sipping coffee and reflecting go well together so I may have milked the situation a bit more than was required. “Hello!” he...

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