Bridget Dalton


User experience, Ecommerce

Online Retail: The Things you just have to get right

by: Bridget Dalton on 17/02/2012

The question was recently posed to me: What are the mandatories; the absolute basics I need in place for my online store? What is the base platform I need to work from to make my online retail offering a success? With the Australian eCommerce mark...


User experience

The terrifying spa experience, and why they forgot about user experience

by: Bridget Dalton on 16/01/2012

It’s nice to remember sometimes that this thing we do, called user experience, isn’t always about what we see on a screen. Architects and city planners get it, casinos are purely Machiavellian about it, and retailers worship it. Unfortunately the...


Design, Innovation

Let's get functional

by: Bridget Dalton on 10/01/2012

Ahhh, the homely QR Code. Becoming ever more prevalent, and yet ask your average Joe on the street what they are, or point one out and ask how they work, and you’re more likely to get a blank look than a Wikipedia style response. For those playing...

About me

Bridget Dalton

Bridget joined Fortune Cookie in London in August 2010, before heading home to Melbourne to help open Fortune Cookie Australia in March 2011, where she is now Head of Creative Services.

In London, Bridget was responsible for experience and creative predominantly in a pre-sales capacity and helped us to win work with Canon, Business Link, City of London and De Beers among others. In Melbourne, Bridget is part of our core team responsible for establishing our presence in Australia.

Bridget has over 12 years experience in a consulting and agency environment, working at user experience consultancies in Australia, and at agencies in London including Digitas and FutureBrand.

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NSW 2010

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